OrganicTikTok

1M organic views in 72Hrs

Our latest campaign with Garnier was able to generate 1M organic views in under 72 hours! 🤯 We’ve worked with Garnier for a few years now, and one thing they consistently do well is trust us as creators. Their briefs are collaborative, flexible, and leave room for creators to create authentic content that’s actually aligned with their pages. With this campaign, we actually pivoted the concept last minute. A different hair video of me slicking back Taz’s hair unexpectedly started going viral, and we immediately knew we needed to lean into that momentum. So instead of sticking with the original concept, we pitched a completely new idea: teaching Taz how to do the slick back herself. It was reactive and fast but we knew it would work and were grateful that Garnier backed the pivot instantly and THAT’s the difference between “doing influencer marketing” and building real creator partnerships!