Hi, I'm

Isabelle Lakin

After 3 years specialising in short form content + strategy for clients, In 2025 I naturally transitioned into full-time UGC & content creation. A UGC highlight? $35K+ sales from a handful of ORGANIC TikTok's. I make content that converts🫢

80+ Happy Clients

Collaborations & promotions

My Work

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A woman in a bikini stands on a yacht in Croatia, wearing a straw hat and looking out at the sea. The scene captures the essence of summer and leisure.

A woman in a brown bikini enjoys a coconut drink while sitting by a pool with a scenic ocean view. She has a flower in her hair and is wearing a cap.

Two women joyfully walking along a dock in the Maldives, holding up their phones. The scene captures a vibrant tropical atmosphere with palm trees in the background.

Two women standing in shallow water, facing away, with a clear blue sky and the text 'YOUR PARADISE Maldives' above them.

A person relaxing by the edge of an infinity pool with a scenic ocean view in the background.

A person stands on a beach looking out at the ocean, with a palm tree leaning over the water in the foreground.

A woman with long dark hair wearing oversized sunglasses and a white shirt sits comfortably in a chair, exuding a relaxed yet stylish vibe.

A person wearing pinstriped shorts paired with a black crop top and holding a red studded handbag.

A woman walks confidently in a stylish outfit featuring a black off-shoulder top and navy culottes, accessorized with a red bag and sunglasses.

A woman with curly hair sits in a wooden chair, wearing a black off-shoulder top and striped pants, in a bright, modern interior.

A close-up of a model's hand holding a textured, iridescent bag while wearing a colorful, tie-dye outfit.

A woman in a sparkling brown dress kneels while holding a shiny green handbag, showcasing a stylish and modern look.

A close-up of a person wearing a white oversized shirt with a cropped top underneath, accessorized with jewelry and holding a red bag adorned with studs.

A close-up of hands adorned with multiple rings, holding the collar of a white shirt with a heart-shaped pendant visible.

A woman wearing a white oversized shirt and stylish sunglasses, showcasing a unique brooch on her collar.

A woman in a white robe sits on a bed, enjoying a cup of coffee with a breakfast tray featuring pastries and a drink beside her.

Two women in white bathrobes relax on a couch, one holding a phone and the other reading a magazine.

A person in a white bathrobe sits on a bed, enjoying a breakfast tray with pastries and coffee, while reading a newspaper.

Two women with towels on their heads, wearing white bathrobes, posing together in a relaxed setting.

Two women in white bathrobes pose together, holding a brochure. They are in a bright, minimalistic setting.

A close-up of a person adjusting a patterned tie while wearing a light-colored shirt and stylish accessories.

A model poses confidently in a stylish outfit featuring a yellow shirt and a tie, paired with maroon pinstriped pants, against a vibrant red backdrop for Australian Fashion Week.

A woman stands against a textured brick wall, wearing a blue and white patterned shirt, a black top, and wide-legged denim pants, accessorized with sunglasses and a red handbag.

A woman walks along a sunlit path surrounded by blooming flowers, wearing a green top and white pants.

A woman stands confidently in front of a textured wall, wearing a stylish outfit that combines a patterned blouse and tailored pants, holding a pair of red scissors.

A woman with long, curly hair is holding a phone to her ear while wearing a blue checkered shirt and a red handbag. The background features a textured gray wall.

A woman stands against a concrete wall, looking at her phone while wearing a stylish outfit that includes a checkered shirt and wide-leg jeans.

A person sitting at a table, holding a red handbag with a phone peeking out, wearing a blue checkered shirt and denim jeans.

Two individuals seated, showcasing stylish accessories and footwear. One holds a fluffy phone case while the other wears a distinctive pair of boots.

A woman stands confidently in a stylish outfit featuring a cropped white shirt and a tie, paired with high-waisted jeans. The background shows an event space with soft lighting and the letters 'AFW' illuminated.

A person wearing a white shirt and blue high-waisted jeans, accessorized with a tie, a beaded bag, and multiple bracelets. The focus is on their stylish outfit and accessories.

A woman stands confidently in front of a backdrop with a turquoise color and bubble-like patterns, wearing a black top and leather jacket, holding a pink handbag.

A woman walks through a backdrop of blue water-like fabric, holding a drink and a pink bag, dressed in a black leather jacket and jeans.

A woman stands in front of a weathered stone door, wearing a polka dot dress and sunglasses, holding a drink.

A woman sitting on the steps of an old stone building, wearing a patterned dress and sunglasses, holding a drink.

A woman stands on a rooftop terrace with the Sydney Opera House in the background, wearing a white oversized shirt and black pants.

A person wearing a white oversized shirt and sunglasses, smiling in a minimalist indoor setting.

Organic @isabellelakinn

Viral Impact

OrganicTikTok

A small business 'blow up' for I Am Beauty

This story is close to my heart as a small business in Bondi, a lady I now consider my friend, turned her business around as a result of my video. How? I was invited for facial, to capture the end to end experience, but after the shock of my results I felt this personal concept would perform better... Safe to say I was RIGHT! I took a risk by not naming the location, prompting comments to ask, which boosted performance and activity. The practitioner informed me the next evening that over $15k work of bookings had been made, she was booked out for the next few weeks and now had a waitlist! Then, leading Australian magazines and publications reached out to her directly to discuss more exposure and business opportunity for her unique service. This one video changed her business and an influx of bookings flowed in for weeks that followed.

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Likes

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Testimonials

Some love from my customers

Chloe

Practitioner, owner · I am Beaty

Izzy OMG! I've literally woken up to thirty-six bookings overnight! That is just wild. Thank you so much for your wit, your creativity, and the way you delivered it all - it was just perfect. I'm honestly so super grateful. Chloe xo

I just watched all the videos through, and F**k me, you’re so good! I’m so happy, It’s just great because Some people get it and think they do but they really don’t, but you just nailed it all. Your edits say and do all the things in such a non scripted way so it feels genuine but still says all the key things, you just nailed it. TYSM, I couldn’t have asked for anything better”

Anita Bass

Owner, Europe tours leader · Awaketours

Chelsea Miller

Pressbook

isabelle is a fantastic creator to work with! Highly recommend for brand collaborations.