📍London, UK & Bangkok, Thailand
Craig Jelf

UGC creator specialising in cinematic, scroll-stopping content for tech, travel, lifestyle and skincare brands. Video and product photography. Hooks, scripts and CTAs that actually convert — behind channels with 20K+ followers and 1M+ views.

Currently based in

United Kingdom

TechTravelSkin Care
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Videos I've created

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Photos

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A young man smiling while applying skincare in front of a round mirror in a modern bathroom.
A sleek, modern smartphone positioned on a stand, showcasing its camera features against a neutral background.
A young man with short, styled hair is wearing black over-ear headphones, looking thoughtfully into the distance. The background features a blurred pool area.
A bottle of La Roche-Posay Anthelios sunscreen with droplets of water on its surface, set against a warm brown background.
A man wearing a black puffer jacket smiles while holding a portable device, engaged in a moment of enjoyment.
A pair of vintage glasses with a light brown frame and tinted lenses, floating against a soft gradient background.
A young man wearing black headphones smiles while standing outdoors among greenery.
Close-up of a textured phone case showcasing the brand logo on a light-colored surface.
A man with a tattooed arm styles his hair in front of a round mirror, holding a jar of hair product.
A bottle of La Roche-Posay Anthelios UVmune 400 sunscreen placed on a colorful, patterned fabric.
A man in a burgundy turtleneck sweater smiles while taking a selfie with his smartphone, sitting against a neutral background.
A close-up of stylish brown eyeglasses resting on a brown case, with a soft-focus background.
A smiling man with short, styled hair is standing outdoors, surrounded by greenery. He is wearing a light blue jacket over a white shirt.
A bottle of La Roche-Posay Anthelios UVMune 400 tinted fluid sunscreen with droplets of water on its surface, set against a warm, neutral background.
A smiling man in a black t-shirt holds a laptop while sitting against a light-colored wall.
A close-up of a sleek, silver smartphone case displayed on a white pedestal against a light background.
A young man with light brown hair is sitting at a desk, holding a smartphone and engaging in a video call. A colorful abstract artwork is visible on a screen behind him.
A close-up of a La Roche-Posay Anthelios sunscreen bottle with droplets of water on its surface, highlighting its texture and branding.
A young man holding a skincare product while looking at his reflection in a round mirror. The background features a marble wall and a modern bathroom setting.
A man with short hair wearing a maroon sweater holds a laptop while looking directly at the camera against a light background.
A young man with a tattoo examines a pair of black headphones while sitting near a swimming pool.
A man with a tattooed arm smiles while using a laptop, sitting against a light-colored wall.
Metrics

Case Studies

OrganicInstagram

A curiosity hook that held for two minutes

From my own Thai-language channel, @khun_craig — organic, not UGC. This explainer held viewers for nearly two minutes on a single curiosity hook: 277K views, 10.2% engagement, 3.5K shares, 2.6K saves. The Thai topic is beside the point for a brand — the transferable skill is retention, holding attention long enough to actually land a message.

Views

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Eng. Rate

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Shares

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Saves

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Likes

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Comments

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